who makes kenmore refrigerators

 

v. The cost of buying a new refrigerator is over $2000, on average, and people typically get rid of their old one when they're eligible for an energy-efficient appliance tax credit or rebate in their area (though the IRS doesn't require that you do). 

 

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But if your family has happily gotten by with the same fridge since 1992, you'll want to keep reading; there are other things to take into consideration before deciding whether it's time for a replacement. 

 

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vi. How we rated kenmore refrigerators.

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Thus, who makes kenmore refrigerators? We were very happy to learn that Kenmore is a division of Whirlpool Corporation. Kenmore is made in the USA and has been around since the early 20th century.

 

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 For over 100 years, Kenmore has been a brand known for its quality appliances and good service. The company has worked hard to maintain its reputation for quality appliances at an affordable price point (you can't beat $329 for a stainless steel refrigerator).

 

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The company was founded by Daniel G. Lamoreaux in 1900 as the Lamoreaux Manufacturing Company in Denver Colorado. It was founded to produce automatic lathes and other wood working products.

 

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 In the early nineteen-twenties they moved the manufacturing plant to Jefferson City Missouri; in 1928 they introduced a line of electric refrigerators using a system patented by Mr. Lamoreaux. 

 

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This company held ten patents for refrigerator designs, and soon became the second largest manufacturer of household refrigerators in the USA. 

 

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The company changed its name to the Kenmore Refrigerator Company in 1931. In 1950's, this company introduced their first range. In 1959, they were purchased by McGraw Edison (now Electrolux) and operated as a subsidiary until 1987 when they were purchased by White Consolidated Industries who then sold it to Whirlpool Corporation in 1996.

 

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In the early 2000's, the company moved its production to China in order to cut manufacturing costs. They continue to service their products for the lifetime of the product with an optional extended warranty available for an additional cost. 

 

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In 2004, they began advertising on television using their "Partnership with America's Biggest Heroes" campaign sponsoring the annual Christmas Wish program. 

 

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This campaign focuses on Kenmore partnering with people who are making a difference in their community. The program gives grants of appliances and other home improvements to deserving families in need.

 

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The company did well until it was bought by White Consolidated Industries who then merged it with Maytag; this integration has been disastrous to both companies' reputation and sales. 

 

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Whirlpool has since made efforts to turn the company around. In 2005, they launched a new ad campaign and have begun to advertise on television actively.

 

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They are also known for their slogan "Don't bother with the rest" which appears on their website and in grocery store flyers. 

 

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It is said that the company used this phrase because when selling refrigerators during the Great Depression, they would go door-to-door asking if there was someone who would buy a refrigerator but wouldn't need it. 

 

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An apparatus dealer was waiting at his house and told them to come back in a few days; he had just bought one from another dealer and wasn't ready to unpack it.